Marketing Concentration (RBS)
MARKETING
Rutgers Business School's marketing M.B.A. concentration provides the skills needed to prepare students for executive careers across a spectrum of industry sectors. Rutgers not only provides a solid foundation in marketing strategy, research, and consumer behavior, but also offers innovative courses like marketing in the pharmaceutical industry, customer relationship marketing, database marketing, and retail marketing developed to put students at the forefront of a rapidly changing industry.
Close to the many top companies and marketing agencies in New Jersey, New York City, Philadelphia, and Washington, D.C., an M.B.A. in marketing from Rutgers provides excellent job opportunities with the best corporations in the northeast. The Rutgers marketing M.B.A. is offered in Newark and New Brunswick. More than a third of M.B.A. students graduate with a marketing concentration.
If you're looking to build a career in branding, advertising, product development, digital or international marketing, a Rutgers MBA concentration in Marketing gives you the solid foundation you need to get there and get ahead.
Learn from diverse faculty who bring a variety of perspectives to your classroom experience—from scholarly, academic research and theory to real-time professional insights from professors entrenched in today's marketing world.
Our curriculum is innovative, immersive and adapts to the changing market. It builds on a foundation of marketing strategy, research and consumer behavior, while allowing you to extend your marketing knowledge in specialized courses like pharmaceutical or customer relationship marketing.
Concentration Requirements-(12 Credits)
Required Courses(6 Credits):
Course # | Course Name | Credit(s) | STEM (Y/N) |
22:630:604 | Marketing Research | 3 | Y |
22:630:609 | Marketing Strategy | 3 | N |
Elective Area-(6 Credits)
Electives: Area 1 - Managerial
Course # | Course Name | Credit(s) | STEM (Y/N) |
22:630:601 | Advertising and Promotion | 3 | N |
22:630:606 | Business-to-Business Marketing | 3 | N |
22:630:608 | Sales Management | 3 | N |
22:630:610 | Consumer Behavior | 3 | N |
22:630:613 | Brand Management | 3 | N |
22:630:602 | Product Innovation, Services, and Pricing | 3 | Y |
Electives: Area 2 - Analytics
Course # | Course Name | Credit(s) | STEM (Y/N) |
22:630:615 | Digital Marketing | 3 | Y |
22:630:632 | Social Media Marketing | 3 | Y |
22:630:655 | Customer Relationship Management | 3 | Y |
22:630:677 | Advanced Marketing Analytics | 3 | Y |
22:630:679 | Customer Journey Analytics | 3 | Y |
22:630:685 | Special Topic: AI Applications in Marketing | 3 | Y |
22:630: | Marketing Technology | 3 | Y |
22:630: | Marketing Engineering | 3 | Y |
22:630: 799 | Marketing Consulting Project | 3 | Y |
Electives: Other Electives
Course # | Course Name | Credit(s) | STEM (Y/N) |
22:630:618 | Pharmaceutical Product Management | 3 | Y |
22:630:619 | Managing the Pharmaceutical Sales Organization | 3 | N |
22:630:684 | Market Access and Reimbursements for Drugs | 3 | Y |
22:630:696 | The Branding of Fashion | 3 | N |
22:630:694 | Special Topic: Retail Operations and Strategy | 3 | N |
22:630:697 | Digital Marketing for Fashion and Beauty Industries | 3 | y |
Secondary Concentration (Credits): 9 cr.
Required Courses | 6 Credits |
Electives (Any Area) | 3 Credits |
Rutgers STEM MBA
Students can now earn a STEM MBA. To qualify, students must take a minimum of half of their credits in STEM-designated courses (25-30 credits). The Core Curriculum provides 9 STEM credits. Please use the STEM Link below to view all STEM courses.