Skip to Main Content

Master of Science in Digital Marketing (RBS)

Master of Science in Digital Marketing (RBS)
Degree Requirements
Admissions

MASTER OF SCIENCE IN DIGITAL MARKETING


Rutgers Business School: Graduate Programs-Newark and New Brunswick's master of science in digital marketing is a fully online, nationally ranked, AACSB-accredited degree program intentionally created to address the need for a larger talent pool of digital experts. This dynamic 30 credit program provides marketing professionals with relevant and current content delivered by industry practitioners and scholars with years of experience in the digital marketing field.

The master of science in digital marketing curriculum is split between:

  1. Foundational marketing courses modernized for our digital world, and

  2. Tactical courses focused on important digital marketing strategies and tools.

Many of the courses offer hands-on experience with industry-leading marketing technology platforms, such as Google Analytics, Hootsuite, and Hubspot. The curriculum is purposefully designed to develop marketing leaders in our digital world, whether "digital" is in their job titles or not.

Courses are taught on the Canvas learning management platform, which is user-friendly and accessible anywhere you can connect online. All of our courses are delivered asynchronously to provide flexibility, but class-paced to maximize engagement with your classmates and instructors. The program can be completed in 9-12 months with a maximum of 4.5 years.

Rutgers Business School master of science in digital marketing was ranked #2 for 'Best Online Masters in Marketing' survey by US News & World Report, 2024.

Program Highlights

  • Master of science degree awarded by Rutgers Business School

  • 100 percent online--no residency requirement

  • 30 credits required for the degree, including 3 advanced standing credits for eligible applicants with at least 5 years of professional experience in digital marketing.

  • Integrated ability to earn certifications in relevant marketing platforms such as Google Analytics, Hootsuite, and Hubspot.

  • Courses taught by highly experienced industry practitioners and faculty

  • Two admissions cycles per year

  • No GMAT/GRE required

For more information, click on the following links: